Women-only trips and Chinese millennials drive wellness tourism growth across Asia

Asia-Pacific travellers are now searching for health and wellness products during their travels, making Asia one of the largest wellness tourism markets. A study has revealed that female travellers, affluent middle-age people, and Chinese millennial millionaires are the driving forces behind the phenomenon. Conducted by branding and marketing agency CatchOn, in partnership with ILTM, a global collection of invitation-only events, the report “Asia: The Future of Global Wellness Tourism” has highlighted that at the core of wellness tourism’s explosive growth, APAC travellers make 258 million wellness trips annually, just behind Europe. Female…

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