Content Destination Media and OTA Social 

Brand USA Hopes Mandopop Star Will Lure Tourists

Jane Zhang may be best known by her 42 million Weibo fans for onstage antics including her signature dolphin-whistle, but Brand USA chose the Mandopop star as the face — and voice — of its campaign to improve the fortunes of America’s tourism industry. After 15 years of steady growth from the world’s largest tourism market, the 3 million Chinese tourists who visited the U.S. in 2018 represented a 5.7 percent year-on-year decline. The dip has prompted Brand USA, which markets the U.S. as a tourism destination on the international…

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Destination Observation Social 

More Leisure Time Equals More Travel for Chinese Tourists

China’s National Bureau of Statistics recently released data tracking citizens’ leisure time over the past 10 years, and the findings indicate that an increase in the amount of free time over the past decade has also led to an increase in outbound travel. The report notes that Chinese citizens have a total of 1 hour and 5 minutes of free time per day, about 25 minutes more than in 2008 — the comes to more than 16 days for leisure activities. Those hours have led to changing habits that include…

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Hotel Social 

Chinese travellers: why they’re the guests French hotels can’t afford to ignore

It’s almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Here’s one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030. And, another: in 2017, China led the world in its investments toward travel abroad, investing a total of US$258,000 million, according to the UNWTO. The list is endless. Indeed, a lot is said about the Chinese…

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