Chinese Tourists Are Going International—and Their Travel Habits Are Evolving

Chinese tourists are no longer going overseas primarily to shop. As the Chinese middle classes grow in size and wealth, Chinese residents are increasingly becoming international tourists—and the reasons they travel overseas are evolving. According to a recent survey of 2,000 Chinese travelers by Oliver Wyman, Chinese tourists made 140 million outbound trips in 2018—a 13.5 percent increase over 2017. Chinese tourists are getting bolder, both about where they go and what they experience at their destination—and these changes are affecting where and what these travelers spend their money on.…

Read More