Destination Hotel Observation Social 

Chinese Tourists Are Going International—and Their Travel Habits Are Evolving

Chinese tourists are no longer going overseas primarily to shop. As the Chinese middle classes grow in size and wealth, Chinese residents are increasingly becoming international tourists—and the reasons they travel overseas are evolving. According to a recent survey of 2,000 Chinese travelers by Oliver Wyman, Chinese tourists made 140 million outbound trips in 2018—a 13.5 percent increase over 2017. Chinese tourists are getting bolder, both about where they go and what they experience at their destination—and these changes are affecting where and what these travelers spend their money on.…

Read More
Content Destination Media and OTA Social 

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin’s effort is case in point Faye Chiu With a thriving art scene, three world-class opera houses, over 1,500 theatres, and more than 175 museums, the stature of Berlin as a European cultural hub is undeniable. In addition to ranking among Europe’s top three destinations, the German capital continues to grow in popularity with Chinese travelers, as new data from the European Travel…

Read More
Hotel Social 

Launch of Shangri-La’s e-Services under WeChat Ecosystem to Enhance Guest’s Digital Experience

Shangri-La Group kicked off the launch of WeChat Mini Programme and WeChat online pay services on 1 June 2019. This service will eventually cover all its over 100 hotels globally including Shangri-La, Kerry, Hotel Jen and Traders properties. This makes Shangri-La the first hotel company to offer a range of e-services under the WeChat eco-system including online pay and offline deposit for guests with WeChat accounts. By personalising their experience through WeChat functionalities, Shangri-La guests can look forward to enjoying greater convenience and stay experience, as well as enhanced communications…

Read More
Airline Destination Hotel Social 

Airlines, cruise lines see big gains in WeChat engagement

With more than one billion active accounts, WeChat is one of the most popular marketing channels for brands trying to reach Chinese consumers. International travel brands including national tourism boards, destination marketing organizations, airlines, cruise lines, hotels and attractions publish content on WeChat with the hopes of attracting the growing number of Chinese outbound travelers. Since 2017, Dragon Trail Interactive has tracked travel brands’ official accounts on WeChat, looking at total view for published articles, total number of articles, most-viewed articled and “like” on articles (it has tracked the categories of attractions…

Read More