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Tag: social marketing

Hotel Social 

Launch of Shangri-La’s e-Services under WeChat Ecosystem to Enhance Guest’s Digital Experience

Mandy Soh, , , 0 comment

Shangri-La Group kicked off the launch of WeChat Mini Programme and WeChat online pay services on 1 June 2019. This service will eventually cover all its over 100 hotels globally including Shangri-La, Kerry, Hotel Jen and Traders properties. This makes Shangri-La the first hotel company to offer a range of e-services under the WeChat eco-system including online pay and offline deposit for guests with WeChat accounts. By personalising their experience through WeChat functionalities, Shangri-La guests can look forward to enjoying greater convenience and stay experience, as well as enhanced communications…

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Content Destination Observation Social 

CEE* Hoteliers & Hospitality SMEs Gain Insights Into China’s Outbound Travel Market

Mandy Soh, 0 comment

*CEE refers to Central and Eastern Europe The very 1st Regional Conference on China’s Outbound Travel Market was held in March 2019 at Hotel Academia in Zagreb. It was jointly organized by IPPWORLD and PROCONCEPT especially for the hotel, hospitality and the SMEs in tourism-related industries. The event was attended by distinguished guests from the Croatia’s Ministry of Foreign Affairs and the Ministry of Tourism, business owners and management staff from major hotels such as, Valamar d.d., Bluesun d.d., Plava laguna d.d. etc., leading tourism agencies and businesses in the travel and tourism sectors. Speakers from the…

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Airline Destination Hotel Social 

Airlines, cruise lines see big gains in WeChat engagement

Mandy Soh, , , , , , , , , , 0 comment

With more than one billion active accounts, WeChat is one of the most popular marketing channels for brands trying to reach Chinese consumers. International travel brands including national tourism boards, destination marketing organizations, airlines, cruise lines, hotels and attractions publish content on WeChat with the hopes of attracting the growing number of Chinese outbound travelers. Since 2017, Dragon Trail Interactive has tracked travel brands’ official accounts on WeChat, looking at total view for published articles, total number of articles, most-viewed articled and “like” on articles (it has tracked the categories of attractions…

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Destination Social 

Seoul tops 2018 overseas destination for China’s Douyin users

Mandy Soh, , , 0 comment

Seoul, capital of the Republic of Korea, was the most popular overseas destination for Chinese Douyin users last year, a report from the leading short video platform revealed. Following Seoul were Vietnam’s Nha Trang, Singapore, Dubai and Thailand’s Pattaya. Douyin, also known as Tik Tok, gathered the information after tracking 260 million visits marked via the app by Chinese users in 233 countries and regions in 2018. Beijing was the most popular domestic city, followed by Chengdu, Shanghai, Guangzhou and Shenzhen. Chengdu Research Base of Giant Panda Breeding took the…

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