Rijksmuseum App Redesign Enhances Chinese Experience

With a complete smartphone app redesign, the Rijksmuseum in Amsterdam is now even more accessible to Chinese visitors.  In addition to providing Chinese-language multimedia tours, the app redesign allows users to browse and save 340,000+ artworks in Rijksstudio. Available on the App Store and Google Play, the app allows museum-goers to create a tailored exhibition itinerary. With the simple press of a button, the institution’s interactive floor plan and navigation system guides guests to handpicked masterpieces as well as to gift shops and cafés. To sweeten the deal, shoppers get a 10% discount…

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