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MARKETING TO THE CHINESE TRAVELLER: WHAT YOU OUGHT TO KNOW

There are big changes in the China travel market, which also means big opportunities for marketers. This was how Reene Ho-Phang, founder and, managing director of BrandStory Asia, described what lies in store for companies looking to do business with this outbound travel giant. She was giving some top tips to the delegates at WiT Indie 2019 held at the Penang Institute on the most effective way to tap the China market. BrandStory Asia, a destination marketer in China, was established in 2003 to engage with the travel industry to stimulate the desire for and…

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Destination 

Chinese Tourism Boom That Propped Up Luxury Brands Is Faltering

For the better part of a decade, wealthy Chinese tourists have been on a feeding frenzy for luxury brands, casinos and cruise lines. Now there are doubts about how long the buffet will last. From Tokyo’s glitzy Ginza shopping district to Hong Kong, Macau and New York’s Fifth Avenue, there are noticeable cracks in what has been the very bankable strategy of catering to throngs of newly affluent Chinese traveling the world. Explanations vary from China’s slowing economy to the government’s push to spur spending at home and fluctuations in currency…

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Destination F&B Hotel Observation 

8 Essentials to Working with Chinese Luxury Tourists

One of the most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. We interviewed three tourism professionals with extensive experience in the Chinese luxury sector to understand how to stand out – and avoid making major blunders – with affluent Chinese travelers. Our expert panel:  Ivy Aiwei Jenkins is Director at HEDERA, a full-service agency specializing in the Asia market, dedicated to luxury hotels, retail, and lifestyle. Educated in Switzerland, Ivy also has previous experience…

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Destination Hotel Media and OTA 

Domestic Luxury Chinese Travel: Uncovering the Booming Industry’s Trends

The enormous numbers of domestic Chinese travel are no secret – hotel brands are investing heavily in their China portfolio. At this point we could list the big names opening and building new hotels in China – Rosewood, W, Banyan Tree, Bvlgari, Conrad, Waldorf and more – but one stat tells the story: the total China construction pipeline stands at 2,523 hotels with 556,645 rooms. Looking at a couple of brands as an example, over the next four years Hyatt plans to double its presence in China with 60 hotelsand 22,000 more rooms, representing nearly…

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