Airline Destination Hotel Social 

Airlines, cruise lines see big gains in WeChat engagement

With more than one billion active accounts, WeChat is one of the most popular marketing channels for brands trying to reach Chinese consumers. International travel brands including national tourism boards, destination marketing organizations, airlines, cruise lines, hotels and attractions publish content on WeChat with the hopes of attracting the growing number of Chinese outbound travelers. Since 2017, Dragon Trail Interactive has tracked travel brands’ official accounts on WeChat, looking at total view for published articles, total number of articles, most-viewed articled and “like” on articles (it has tracked the categories of attractions…

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Airline Hotel Media and OTA Observation Social 

China, part 4: The digital distribution model

In Feburary train stations and highways around China are experiencing peak volume, as hundreds of millions of the country’s citizens travel to celebrate the Lunar New Year Spring Festival. The Year of the Pig officially began February 5, but Chinese people celebrate it during a 40-day travel rush period known as “Chunyun,” which this year runs from January 21 and March 1. During that time the government estimates more than three billion trips will be made, up 0.6% over 2018, with an 8.3% increase in train trips and a 12%…

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Content Hotel Industry Marketing 

Hospitality Trends to Look out for In 2019

Ready or not, the new year is upon us and new goals waiting to be set. Does your 2019 plan take into consideration these key changes expected to hit the industry? The new year will no doubt bring new challenges and changes to the ever-growing hospitality industry. Take note of these trends that can help your business and brand to provide what your guests are looking for. The Need For Seamless Technology Far from trying to be all things to everyone, modern technology developers are embracing specialisation, enabling a higher…

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