Content Destination Media and OTA 

Tapping into China’s tourism bonanza

More than 25 million Europeans work in tourism – a sector estimated to contribute around 10 percent of EU GDP. But what happens once the peak summer period ends? For many SMEs operating in Europe’s travel industry, accessing new markets is vital for opening up new business opportunities. One market that shows no sign of slowing down any time soon is China. Once travel minnows, in just the space of a few years, the country has become a global powerhouse when it comes to outbound travel. Getting a better balance…

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Media and OTA Technology and data 

Alipay in Europe is Changing the Chinese Tourist Experience

For boutique Portuguese chocolatier Arcádia tradition is everything. The family run business has been handcrafting iconic línguas de gato – literally cat tongues –using the same techniques for nearly 90 years, but when it comes to payment Arcádia has adopted an altogether modern approach. The flagship outlet in downtown Porto became the first shop in Portugal to accept Alipay, the Chinese mobile payment platform with approximately 900 million users. As Francisco Bastos, Arcádia’s administrator, puts it “we want to be at the forefront and keep up with the changing habits…

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Destination 

Chinese Travelers Opt for Luxury Across Europe: Ctrip

From the French countryside, dotted with idyllic small towns and inviting vineyards, to the iconic cultural institutions in London and Rome, Europe is blessed with an unending roll call of travel possibilities. And for Chinese tourists, particularly the ones that are traveling more and more to Europe, there’s a growing trend to venture beyond its greatest hits and into the hidden corners, which is not only spreading the reach of Chinese tourists, but also their spending dollars. According to a recent report from Ctrip.com International, European travel accounted for about…

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Destination 

Chinese wanderlust takes off in Spain

“The growth of Chinese tourists visiting Spain could be described as spectacular,” Dario Polo Rodriguez, tourism counselor of the Spanish Embassy in China, told Xinhua in a recent interview. In 2018, China overtook Japan to become Spain’s largest source of Asian tourists, and consolidated itself as a strategic market, according to Polo. “Despite the delay in recognizing the potential of the Chinese market, Spain has been redoubling efforts to offer a pleasant experience to the growing number of Chinese visitors to the country,” Polo said. During the Lunar New Year…

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Destination 

EU reports 5% increase in Chinese arrivals for 2018

Chinese tourists continue to put Europe at the top of their favorite destinations despite the relative slow-down in the Chinese economy and any concerns about Brexit, according to the latest figures from the European Travel Commission, in collaboration with the air travel analyst ForwardKeys. The data show a 5.1-percent year-over-year increase in Chinese arrivals in EU destinations throughout 2018.  The growth in Chinese travelers has been solid and the near future, judging by current bookings, will see the EU continuing to increase its share of this valuable market, not just…

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