A digital roadmap to selling to Chinese tourists

149 million Chinese tourists traveled internationally in 2018. Those affluent shoppers represent a large sales opportunity for retailers, travel services and tourist destinations that know how to leverage the mobile apps that are embedded in everyday life in China. In 2018, the number of tourists from China traveling internationally was 149 million. This impressive figure exceeds the current population of Great Britain, Germany, Russia, France, Japan, and many other countries—and every year, the number of Chinese citizens traveling abroad for the purpose of tourism is growing by almost 10%. Chinese…

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