Content Destination Media and OTA Social 

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin’s effort is case in point Faye Chiu With a thriving art scene, three world-class opera houses, over 1,500 theatres, and more than 175 museums, the stature of Berlin as a European cultural hub is undeniable. In addition to ranking among Europe’s top three destinations, the German capital continues to grow in popularity with Chinese travelers, as new data from the European Travel…

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China’s outbound travel market is evolving, from group travel to FIT (free independent traveller), from sightseeing and shopping as main activities to sports events and culture – the latter among the fastest growing segment in the country. Local experiences and scenery are what travellers want most when going on a culture trip – to experience the destination’s culture and understand its history and customs. This could either be through cultural institutions such as museums or immersion in the local culture or attending events. Just like for sports trips, events are important…

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