Airline Destination Hotel Media and OTA 

Ctrip and Sicily Boost Tourism Co-operation with Strategic Partnership

Ctrip, the largest online travel agency in Asia today announced a strategic partnership with Sicily that promises to bring a bigger share of the world’s largest outbound tourism market to the Mediterranean island. In the presence of Michele Geraci, Undersecretary of State for International Trade and Investment Attraction at the Ministry of Economic Development, Ctrip Chief Marketing Officer Bo Sun, the Region of Sicily, represented by Gaetano Armao, Regional Councilor for Economy and Vice-President of the Region of Sicily, and Lucia Di Fatta, General Director of the Regional Department of Tourism, Sport and Entertainment, on behalf…

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Content Observation Technology and data 

China’s outbound tourism boom and AI are powerful drivers of travel technology and tailored trips

Companies are digging deep into data related to the interests, habits and preferences of travellers to make future trips more personalised In the span of a week during Lunar New Year festival earlier this year, around 400 million Chinese went on trips primarily to unite with family members, and about 7 million of them travelled abroad, a rise of almost 10 per cent over 2018. The China Outbound Tourism Research Institute (COTRI), an independent Beijing-based research and tourism advocacy organisation, reports that the number of outbound trips made by Chinese…

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Media and OTA 

Trip.com upgrades loyalty benefits with TripPLUS

Trip.com, the international brand of Ctrip Group, has announced the official launch of a new rewards program entitled TripPLUS.  Through the TripPLUS rewards program, Trip.com members who use the site and its app will now be able to accumulate loyalty points called ‘Trip Coins’ whenever they book flights and hotels or write a review. Members will now earn 25 Trip Coins for every USD 100 they spend on flight bookings, 80 Trip Coins for every USD 100 spent on hotel bookings, and up to 120 Trip Coins for every hotel…

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Destination Media and OTA 

Chinese Travelers Seeing More Sights at Night

Chinese tourists are just as eager to see destinations at night as they are during the day, but it’s not wild night spots like bars and clubs that are attracting these globetrotters, it’s illuminated shows. Evening tours — defined as tours that start after 6:00 p.m. — have grown in popularity over the last couple of years, with some popular destinations offering a variety of them, according to family travel booking site Lvmama. The travel platform noted that bookings for “night tours” increased by 9 percent year-on-year in 2018, and…

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Destination F&B Hotel Media and OTA 

China’s Next Hot Travel Market: Customized Luxury Tours

Chinese tourists have been ditching group tours at a rapid pace, and custom-tour operators are reaping the benefits of this booming tourism industry segment. Now that most of these travelers are seasoned, they’re starting to seek unique experiences, and most of them have the adventurous nature and significant disposable income needed to partake in these high-end tours. But there is one traveler demographic within this industry that is still under-served by China’s booming online travel agencies: high-net-worth individuals. As Chinese tourists have increased the frequency of their travels abroad, a growing demographic of high-end…

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Destination Media and OTA 

China Holiday Adjustment Triggers Tourism Craze!

Many people are rather busy rescheduling the upcoming May Day holiday plan after the State Council announced that this year’s holiday would be stretched to four consecutive days.  Within an hour after the announcement, trip searches and bookings surged about 50 percent on Ctrip’s mobile app, the country’s biggest online travel agency. Ctrip also estimated that about 150 million trips would be made during the period, with notable growth in domestic and regional trips. Thailand, Japan, and Indonesia are expected to be popular overseas travel destinations during the holiday, while Chongqing, Hangzhou,…

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Hotel Social 

Chinese travellers: why they’re the guests French hotels can’t afford to ignore

It’s almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Here’s one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030. And, another: in 2017, China led the world in its investments toward travel abroad, investing a total of US$258,000 million, according to the UNWTO. The list is endless. Indeed, a lot is said about the Chinese…

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Destination 

Chinese Travelers Opt for Luxury Across Europe: Ctrip

From the French countryside, dotted with idyllic small towns and inviting vineyards, to the iconic cultural institutions in London and Rome, Europe is blessed with an unending roll call of travel possibilities. And for Chinese tourists, particularly the ones that are traveling more and more to Europe, there’s a growing trend to venture beyond its greatest hits and into the hidden corners, which is not only spreading the reach of Chinese tourists, but also their spending dollars. According to a recent report from Ctrip.com International, European travel accounted for about…

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