Observation Social Technology and data 

Travel app targets millennials in China with features for young solo tourists, particularly women

Travel à la Carte stores everything needed for a trip in one central place and includes a multi-functional digital wallet and an AI-powered assistant Created by two Czech sisters and their friend, the app is targeting Chinese travellers first, with adventure trips to Laos and Vietnam proving popular Ivana Hronova and her sister Olga Grillova’s first trip to Cuba started off as a nightmare. Their flight landed in the evening, the local system did not recognise their credit card and they found themselves wandering around Havana for hours looking for…

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Destination Media and OTA 

Rijksmuseum App Redesign Enhances Chinese Experience

With a complete smartphone app redesign, the Rijksmuseum in Amsterdam is now even more accessible to Chinese visitors.  In addition to providing Chinese-language multimedia tours, the app redesign allows users to browse and save 340,000+ artworks in Rijksstudio. Available on the App Store and Google Play, the app allows museum-goers to create a tailored exhibition itinerary. With the simple press of a button, the institution’s interactive floor plan and navigation system guides guests to handpicked masterpieces as well as to gift shops and cafés. To sweeten the deal, shoppers get a 10% discount…

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Hilton-sponsored study examines what Chinese travelers want

Hilton has released results from a study undertaken on its behalf by global information and measurement houses Kantar and Nielsen.The study, examining Chinese consumers’ travel mindset, was conducted as Hilton pushed the growth of its Canopy brand across China and the broader Asia-Pacific region. As China’s expanding economy shifts from an export- and investment-led model to one of consumption and services, the country’s tourism sector continues to experience a major boom. The number of domestic tourists reached 2.83 billion in first-half 2018, up 11.4 percent year-over-year, while outbound travelers surged 15…

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