Content Destination Media and OTA Social 

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

San Francisco’s destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It’s a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.  Faye Chiu With 25 million visitors in 2018, San Francisco is hardly a secret tourist destination, but the iconic Californian city is constantly striving to generate awareness and open its doors to an increasing number of international travelers. For the San Francisco Travel Association (SF Travel), a 100-year old…

Read More
Destination Marketing 

Research: 16.3% of Chinese Travelers are Looking for Adventure

TORONTO—When it comes to adventure travelers, China is an untapped market totaling $8.2 billion per year, according to new research from Bannikin Travel and Tourism, a travel consultancy based in Toronto and Hong Kong. The China Adventure Tourism Market Study, which surveyed more than 300 Chinese travelers over the age of 18 who had taken a trip in the past year, determined that 16.3% of respondents­ chose an adventure trip for their last holiday. For a market with outbound tourism numbers continuing to see double-digit growth, this means there are considerable opportunities for adventure travel…

Read More
Destination Hotel Observation Social 

Chinese Tourists Are Going International—and Their Travel Habits Are Evolving

Chinese tourists are no longer going overseas primarily to shop. As the Chinese middle classes grow in size and wealth, Chinese residents are increasingly becoming international tourists—and the reasons they travel overseas are evolving. According to a recent survey of 2,000 Chinese travelers by Oliver Wyman, Chinese tourists made 140 million outbound trips in 2018—a 13.5 percent increase over 2017. Chinese tourists are getting bolder, both about where they go and what they experience at their destination—and these changes are affecting where and what these travelers spend their money on.…

Read More
Destination Media and OTA Social Technology and data 

Helsinki Launches App for Travelers on WeChat Developed by Tencent and Whim

Chinese travelling to Helsinki will now be able to use WeChat mobile service to review local recommendations about the best restaurants, shopping, events and sights in and around the capital of Finland. They can also plan their commute from their hotel to the attraction of their choice, and pay for transportation, purchase travel tickets – all within one mobile service.  “By collaborating with Tencent and the world’s leading MaaS provider Whim, we have been able to develop an innovative user-based service where visitors can gain easy access to the best locally recommended experiences our…

Read More
Content Destination Media and OTA Social 

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin’s effort is case in point Faye Chiu With a thriving art scene, three world-class opera houses, over 1,500 theatres, and more than 175 museums, the stature of Berlin as a European cultural hub is undeniable. In addition to ranking among Europe’s top three destinations, the German capital continues to grow in popularity with Chinese travelers, as new data from the European Travel…

Read More
Destination Media and OTA Report Technology and data 

Alipay grows overseas with China outbound tourism

As Chinese consumers increasingly vacation overseas, their beloved mobile-payment apps are following them, says a report released jointly by U.S. research firm Nielsen and Alipay. That’s making it easier for travelers to make purchases and conduct other business while abroad. But the ability of mobile-payments apps to ride the China outbound tourism trend doesn’t benefit only consumers, according to the report, which was released Monday. More than half of the businesses surveyed saw an increase in both the foot traffic in their stores and the size of transactions made by Chinese travelers…

Read More
Airline Destination Hotel Media and OTA 

Ctrip and Sicily Boost Tourism Co-operation with Strategic Partnership

Ctrip, the largest online travel agency in Asia today announced a strategic partnership with Sicily that promises to bring a bigger share of the world’s largest outbound tourism market to the Mediterranean island. In the presence of Michele Geraci, Undersecretary of State for International Trade and Investment Attraction at the Ministry of Economic Development, Ctrip Chief Marketing Officer Bo Sun, the Region of Sicily, represented by Gaetano Armao, Regional Councilor for Economy and Vice-President of the Region of Sicily, and Lucia Di Fatta, General Director of the Regional Department of Tourism, Sport and Entertainment, on behalf…

Read More
Airline Destination 

Brunei airline caters for growing Chinese visitors with multilingual booking website

The Royal Brunei Airline (RB), the sultanate’s national carrier, hoped to facilitate the growing interest of travellers from China and other East Asian countries into the country. Its website has recently added simplified and traditional Chinese language options, as well as Korean and Japanese, and will be adding two more languages in due times. Deputy Minister of Finance and Economy Hj Abdul Manaf said in an interview with Xinhua on Wednesday that the Brunei Tourism Development Department is continuously working with other relevant agencies including RB and travel agents to…

Read More
Report 

China outbound tourism trend 2018; the beauty and uniqueness are the primary consideration

A survey by Nielsen shows that for Chinese tourists who are generally well-off, tourist attractions and the travel experience are more important factors than the costs that might be incurred. 56% of the respondents expressed that the beauty and uniqueness of a given destination is their primary consideration, while 47% stated that safety of the destination would affect their travel choice. 45% said that they would consider the ease of visa procedures, and 35% felt that it is important that the locals at the destination make them feel welcomed. The…

Read More
Content Destination Media and OTA Report Social Technology and data 

Infographic: The new engine driving Chinese outbound travel

Alipay, in collaboration with US polling company Nielsen, has discovered that Chinese tourists from second-tier cities have become the new engine driving the Chinese outbound tourism market, as part of their study dubbed, ‘Perspective merchant and consumers: from 2018 trends of Chinese mobile payment in outbound tourism’. After surveying more than 2,800 Chinese travellers and over 1,200 overseas hospitality and retail organisations, the mobile payment firm revealed that 38% of tourists from these second-tier cities travelled to Europe in 2018, surpassing the proportion of respondents from first-tier cities for the…

Read More