Airline Destination 

Brunei airline caters for growing Chinese visitors with multilingual booking website

The Royal Brunei Airline (RB), the sultanate’s national carrier, hoped to facilitate the growing interest of travellers from China and other East Asian countries into the country. Its website has recently added simplified and traditional Chinese language options, as well as Korean and Japanese, and will be adding two more languages in due times. Deputy Minister of Finance and Economy Hj Abdul Manaf said in an interview with Xinhua on Wednesday that the Brunei Tourism Development Department is continuously working with other relevant agencies including RB and travel agents to…

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Airline Destination Hotel Social 

Airlines, cruise lines see big gains in WeChat engagement

With more than one billion active accounts, WeChat is one of the most popular marketing channels for brands trying to reach Chinese consumers. International travel brands including national tourism boards, destination marketing organizations, airlines, cruise lines, hotels and attractions publish content on WeChat with the hopes of attracting the growing number of Chinese outbound travelers. Since 2017, Dragon Trail Interactive has tracked travel brands’ official accounts on WeChat, looking at total view for published articles, total number of articles, most-viewed articled and “like” on articles (it has tracked the categories of attractions…

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Airline Hotel Media and OTA Observation Social 

China, part 4: The digital distribution model

In Feburary train stations and highways around China are experiencing peak volume, as hundreds of millions of the country’s citizens travel to celebrate the Lunar New Year Spring Festival. The Year of the Pig officially began February 5, but Chinese people celebrate it during a 40-day travel rush period known as “Chunyun,” which this year runs from January 21 and March 1. During that time the government estimates more than three billion trips will be made, up 0.6% over 2018, with an 8.3% increase in train trips and a 12%…

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Chinese airlines to Japan Airline Destination Industry 

Chinese airlines to operate 46 more direct routes to Japan from February

Chinese visitors to Japan increased 13.9 percent in 2018 to a record 8.38 million, continuing to hold the top share of all foreign visitors to Japan. Approval was given to at least 46 new direct flight routes between the countries in the first three weeks of 2019, up from five approved between last November and December, according to the documents. Flights are scheduled to start between February and March on all 46 routes. The increase apparently reflects improving bilateral relations and a rise in the number of Chinese visitors to…

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