Content Destination Media and OTA 

Tapping into China’s tourism bonanza

More than 25 million Europeans work in tourism – a sector estimated to contribute around 10 percent of EU GDP. But what happens once the peak summer period ends? For many SMEs operating in Europe’s travel industry, accessing new markets is vital for opening up new business opportunities. One market that shows no sign of slowing down any time soon is China. Once travel minnows, in just the space of a few years, the country has become a global powerhouse when it comes to outbound travel. Getting a better balance…

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Content Destination Media and OTA Social 

Brand USA Hopes Mandopop Star Will Lure Tourists

Jane Zhang may be best known by her 42 million Weibo fans for onstage antics including her signature dolphin-whistle, but Brand USA chose the Mandopop star as the face — and voice — of its campaign to improve the fortunes of America’s tourism industry. After 15 years of steady growth from the world’s largest tourism market, the 3 million Chinese tourists who visited the U.S. in 2018 represented a 5.7 percent year-on-year decline. The dip has prompted Brand USA, which markets the U.S. as a tourism destination on the international…

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Destination Media and OTA 

Duty Free Philippines and Alipay expand partnership to attract growing Chinese market in the Philippines

Manila, Philippines – Duty Free Philippines (DFP) is expanding its mobile payment platform to include benefits and rewards for customers, a move to attract the lucrative Chinese clientele. The expanded partnership with Alipay, one of China’s biggest online and mobile payments platforms now includes rebates and extra savings on purchases. These include up to 20 percent discount on selected luxury brands and 40RMB rebates for a minimum spend of 800RMB at Luxe Duty Free in Pasay City and DFP outlets inside Cebu-Mactan International Airport. The strategy is in line with…

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Airline Destination Observation 

Morocco anticipates more Chinese tourists

Rabat is betting on Chinese tourism market because of the size of the market, estimated at 150 million tourists annually. RABAT – Chinese-Moroccan partnerships received a boost in the tourism sector, which is of vital strategic importance in Morocco’s development policies. Adel El Fakir, director-general of the Moroccan National Tourist Office, signed an agreement with Liang Jianzhang, chairman of the China Digital Travel Agency (Ctrip), to promote the Moroccan market in China. The 3-year agreement was widely welcomed because it offered opportunities to boost the flow of Chinese tourists to…

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Destination F&B Hotel Media and OTA Social 

London’s Landmark Hotel Has a Holistic Approach for Chinese Tourists

When it comes China, five-year plans typically call to mind drab government white papers outlining economic development. But for The Landmark London, a China-centric five-year strategy is helping to differentiate the Marylebone hotel from the plethora of five-star experiences on offer in the capital. The Landmark may be one of London’s few remaining old-world railway hotels, boast 300 spacious rooms, a six-story winter garden, and a luxury skincare spa, but as Andrew Batchelor, General Manager at The Landmark London, explained in an interview with Jing Travel, accommodating Chinese guests takes…

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Content Destination Media and OTA Social 

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

San Francisco’s destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It’s a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.  Faye Chiu With 25 million visitors in 2018, San Francisco is hardly a secret tourist destination, but the iconic Californian city is constantly striving to generate awareness and open its doors to an increasing number of international travelers. For the San Francisco Travel Association (SF Travel), a 100-year old…

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Destination Marketing 

Research: 16.3% of Chinese Travelers are Looking for Adventure

TORONTO—When it comes to adventure travelers, China is an untapped market totaling $8.2 billion per year, according to new research from Bannikin Travel and Tourism, a travel consultancy based in Toronto and Hong Kong. The China Adventure Tourism Market Study, which surveyed more than 300 Chinese travelers over the age of 18 who had taken a trip in the past year, determined that 16.3% of respondents­ chose an adventure trip for their last holiday. For a market with outbound tourism numbers continuing to see double-digit growth, this means there are considerable opportunities for adventure travel…

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Destination Hotel Observation Social 

Chinese Tourists Are Going International—and Their Travel Habits Are Evolving

Chinese tourists are no longer going overseas primarily to shop. As the Chinese middle classes grow in size and wealth, Chinese residents are increasingly becoming international tourists—and the reasons they travel overseas are evolving. According to a recent survey of 2,000 Chinese travelers by Oliver Wyman, Chinese tourists made 140 million outbound trips in 2018—a 13.5 percent increase over 2017. Chinese tourists are getting bolder, both about where they go and what they experience at their destination—and these changes are affecting where and what these travelers spend their money on.…

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Destination Media and OTA Social Technology and data 

Helsinki Launches App for Travelers on WeChat Developed by Tencent and Whim

Chinese travelling to Helsinki will now be able to use WeChat mobile service to review local recommendations about the best restaurants, shopping, events and sights in and around the capital of Finland. They can also plan their commute from their hotel to the attraction of their choice, and pay for transportation, purchase travel tickets – all within one mobile service.  “By collaborating with Tencent and the world’s leading MaaS provider Whim, we have been able to develop an innovative user-based service where visitors can gain easy access to the best locally recommended experiences our…

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Content Destination Media and OTA Social 

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin’s effort is case in point Faye Chiu With a thriving art scene, three world-class opera houses, over 1,500 theatres, and more than 175 museums, the stature of Berlin as a European cultural hub is undeniable. In addition to ranking among Europe’s top three destinations, the German capital continues to grow in popularity with Chinese travelers, as new data from the European Travel…

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