Destination Media and OTA Report Technology and data 

Alipay grows overseas with China outbound tourism

As Chinese consumers increasingly vacation overseas, their beloved mobile-payment apps are following them, says a report released jointly by U.S. research firm Nielsen and Alipay. That’s making it easier for travelers to make purchases and conduct other business while abroad. But the ability of mobile-payments apps to ride the China outbound tourism trend doesn’t benefit only consumers, according to the report, which was released Monday. More than half of the businesses surveyed saw an increase in both the foot traffic in their stores and the size of transactions made by Chinese travelers…

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China outbound tourism trend 2018; the beauty and uniqueness are the primary consideration

A survey by Nielsen shows that for Chinese tourists who are generally well-off, tourist attractions and the travel experience are more important factors than the costs that might be incurred. 56% of the respondents expressed that the beauty and uniqueness of a given destination is their primary consideration, while 47% stated that safety of the destination would affect their travel choice. 45% said that they would consider the ease of visa procedures, and 35% felt that it is important that the locals at the destination make them feel welcomed. The…

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Content Destination Media and OTA Report Social Technology and data 

Infographic: The new engine driving Chinese outbound travel

Alipay, in collaboration with US polling company Nielsen, has discovered that Chinese tourists from second-tier cities have become the new engine driving the Chinese outbound tourism market, as part of their study dubbed, ‘Perspective merchant and consumers: from 2018 trends of Chinese mobile payment in outbound tourism’. After surveying more than 2,800 Chinese travellers and over 1,200 overseas hospitality and retail organisations, the mobile payment firm revealed that 38% of tourists from these second-tier cities travelled to Europe in 2018, surpassing the proportion of respondents from first-tier cities for the…

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Destination Media and OTA Observation Report Social 

Trends in Chinese High-End Tourism 2019

A new report from Chinese luxury travel agency SparkleTour identifies the main keywords and trends in the development of high-end Chinese tourism. The report has been translated to give you insights on the demographics, sales channels, destinations, and other trends in Chinese luxury travel consumption. You can view the original report in Chinese here.    Keyword 1: Post-90s Consumerism The proportion of travel decision makers aged 19-29 reached 22.1%, a significant increase compared to previous years. In their hotel choices, Chinese luxury travelers born in the 1990s show a preference for novel experiences,…

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2018 China Tourism Facts & Figures

Predicted 2018 China Tourism Statistics Expected goal in 2018 Increasing Rate over 2017 Inbound Tourism 142 million trips 1.4% Inbound tourism revenue UD 127.3 billion 2.5% Outbound tourism 134 million trips 4.5% Domestic tourism 5.5 billion trips 10.8% Domestic tourism revenue CNY 5.05 trillion 13% Total Revenue CNY 5.98 trillion 13% China Tourism Statistics in the First Half of 2018 In the first half of this year, China domestic tourism reached 2.826 billion trips and USD 245 billion, up 11.4% and 12.5% respectively over 2016; inbound tourism has 69.23 million…

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