Airline Destination Observation 

Morocco anticipates more Chinese tourists

Rabat is betting on Chinese tourism market because of the size of the market, estimated at 150 million tourists annually. RABAT – Chinese-Moroccan partnerships received a boost in the tourism sector, which is of vital strategic importance in Morocco’s development policies. Adel El Fakir, director-general of the Moroccan National Tourist Office, signed an agreement with Liang Jianzhang, chairman of the China Digital Travel Agency (Ctrip), to promote the Moroccan market in China. The 3-year agreement was widely welcomed because it offered opportunities to boost the flow of Chinese tourists to…

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Destination Hotel Observation Social 

Chinese Tourists Are Going International—and Their Travel Habits Are Evolving

Chinese tourists are no longer going overseas primarily to shop. As the Chinese middle classes grow in size and wealth, Chinese residents are increasingly becoming international tourists—and the reasons they travel overseas are evolving. According to a recent survey of 2,000 Chinese travelers by Oliver Wyman, Chinese tourists made 140 million outbound trips in 2018—a 13.5 percent increase over 2017. Chinese tourists are getting bolder, both about where they go and what they experience at their destination—and these changes are affecting where and what these travelers spend their money on.…

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Observation Social Technology and data 

Travel app targets millennials in China with features for young solo tourists, particularly women

Travel à la Carte stores everything needed for a trip in one central place and includes a multi-functional digital wallet and an AI-powered assistant Created by two Czech sisters and their friend, the app is targeting Chinese travellers first, with adventure trips to Laos and Vietnam proving popular Ivana Hronova and her sister Olga Grillova’s first trip to Cuba started off as a nightmare. Their flight landed in the evening, the local system did not recognise their credit card and they found themselves wandering around Havana for hours looking for…

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Destination Hotel Media and OTA Observation 

Thailand’s latest hotel booking trends

Overall demand for Thailand hotels has increased by 10% year-on-year according to the latest Expedia Group data showing hotel demand trends to Thailand. The report claims Thai accommodation partners are enjoying steady growth as evidenced by Expedia Group’s data over the last 12 months. Based on demand generated by Expedia Group’s portfolio of travel brands, booking trends through the group shows the USA remains the largest market to Thailand, with demand growing by 20% year-on-year. China now is the second largest market to Thailand, surpassing Japan, Hong Kong and South…

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Destination Observation 

Women-only trips and Chinese millennials drive wellness tourism growth across Asia

Asia-Pacific travellers are now searching for health and wellness products during their travels, making Asia one of the largest wellness tourism markets. A study has revealed that female travellers, affluent middle-age people, and Chinese millennial millionaires are the driving forces behind the phenomenon. Conducted by branding and marketing agency CatchOn, in partnership with ILTM, a global collection of invitation-only events, the report “Asia: The Future of Global Wellness Tourism” has highlighted that at the core of wellness tourism’s explosive growth, APAC travellers make 258 million wellness trips annually, just behind Europe. Female…

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Airline Destination Observation 

China outbound travel healthy

 “Chinese tourism is ‘FIT’ and healthy,” says ForwardKeys vice president insights, Olivier Ponti, summing up the latest travel trends.  ForwardKeys tracks trends by analysing over 17 million flight booking transactions daily and its latest data dive shows independent travel, often called FIT in the trade, is on the increase.  “There are two major trends,” says Ponti, “there is increasing enthusiasm to travel independently, as opposed to (package holidays) and more people are seizing the opportunity to travel abroad during major public holidays.” “It reflects growing confidence in doing one’s own…

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Content Destination Observation Social 

CEE* Hoteliers & Hospitality SMEs Gain Insights Into China’s Outbound Travel Market

*CEE refers to Central and Eastern Europe The very 1st Regional Conference on China’s Outbound Travel Market was held in March 2019 at Hotel Academia in Zagreb. It was jointly organized by IPPWORLD and PROCONCEPT especially for the hotel, hospitality and the SMEs in tourism-related industries. The event was attended by distinguished guests from the Croatia’s Ministry of Foreign Affairs and the Ministry of Tourism, business owners and management staff from major hotels such as, Valamar d.d., Bluesun d.d., Plava laguna d.d. etc., leading tourism agencies and businesses in the travel and tourism sectors. Speakers from the…

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Airline Content Destination F&B Hotel Industry Observation Social Technology and data 

A digital roadmap to selling to Chinese tourists

149 million Chinese tourists traveled internationally in 2018. Those affluent shoppers represent a large sales opportunity for retailers, travel services and tourist destinations that know how to leverage the mobile apps that are embedded in everyday life in China. In 2018, the number of tourists from China traveling internationally was 149 million. This impressive figure exceeds the current population of Great Britain, Germany, Russia, France, Japan, and many other countries—and every year, the number of Chinese citizens traveling abroad for the purpose of tourism is growing by almost 10%. Chinese…

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Airline Content Destination F&B Hotel Observation 

Chinese High-End Outbound Customized Travel

Chinese High-End Outbound Customized Travel – A Joint Report By Ctrip and COTRI High-End Customized Travel vs. Standard Customized Travel Ctrip’s Customized Travel unit is the leading platform for customized travel, boasting the largest annual transaction volume and linking to the most qualified customized travel consultants in China. In 2019, while many international tourism service providers are still learning about the concept of customized travel and adjusting their services to satisfy the diverse demands of Chinese travelers, Ctrip Customized Travel have launched their “high-end customized travel” services.  Even though the…

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Destination Observation Social 

More Leisure Time Equals More Travel for Chinese Tourists

China’s National Bureau of Statistics recently released data tracking citizens’ leisure time over the past 10 years, and the findings indicate that an increase in the amount of free time over the past decade has also led to an increase in outbound travel. The report notes that Chinese citizens have a total of 1 hour and 5 minutes of free time per day, about 25 minutes more than in 2008 — the comes to more than 16 days for leisure activities. Those hours have led to changing habits that include…

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