Content Destination Media and OTA 

Tapping into China’s tourism bonanza

More than 25 million Europeans work in tourism – a sector estimated to contribute around 10 percent of EU GDP. But what happens once the peak summer period ends? For many SMEs operating in Europe’s travel industry, accessing new markets is vital for opening up new business opportunities. One market that shows no sign of slowing down any time soon is China. Once travel minnows, in just the space of a few years, the country has become a global powerhouse when it comes to outbound travel. Getting a better balance…

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Content Destination Media and OTA Social 

Brand USA Hopes Mandopop Star Will Lure Tourists

Jane Zhang may be best known by her 42 million Weibo fans for onstage antics including her signature dolphin-whistle, but Brand USA chose the Mandopop star as the face — and voice — of its campaign to improve the fortunes of America’s tourism industry. After 15 years of steady growth from the world’s largest tourism market, the 3 million Chinese tourists who visited the U.S. in 2018 represented a 5.7 percent year-on-year decline. The dip has prompted Brand USA, which markets the U.S. as a tourism destination on the international…

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Destination Media and OTA 

Duty Free Philippines and Alipay expand partnership to attract growing Chinese market in the Philippines

Manila, Philippines – Duty Free Philippines (DFP) is expanding its mobile payment platform to include benefits and rewards for customers, a move to attract the lucrative Chinese clientele. The expanded partnership with Alipay, one of China’s biggest online and mobile payments platforms now includes rebates and extra savings on purchases. These include up to 20 percent discount on selected luxury brands and 40RMB rebates for a minimum spend of 800RMB at Luxe Duty Free in Pasay City and DFP outlets inside Cebu-Mactan International Airport. The strategy is in line with…

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Destination F&B Hotel Media and OTA Social 

London’s Landmark Hotel Has a Holistic Approach for Chinese Tourists

When it comes China, five-year plans typically call to mind drab government white papers outlining economic development. But for The Landmark London, a China-centric five-year strategy is helping to differentiate the Marylebone hotel from the plethora of five-star experiences on offer in the capital. The Landmark may be one of London’s few remaining old-world railway hotels, boast 300 spacious rooms, a six-story winter garden, and a luxury skincare spa, but as Andrew Batchelor, General Manager at The Landmark London, explained in an interview with Jing Travel, accommodating Chinese guests takes…

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Content Destination Media and OTA Social 

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

San Francisco’s destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It’s a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.  Faye Chiu With 25 million visitors in 2018, San Francisco is hardly a secret tourist destination, but the iconic Californian city is constantly striving to generate awareness and open its doors to an increasing number of international travelers. For the San Francisco Travel Association (SF Travel), a 100-year old…

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Media and OTA Technology and data 

Alipay in Europe is Changing the Chinese Tourist Experience

For boutique Portuguese chocolatier Arcádia tradition is everything. The family run business has been handcrafting iconic línguas de gato – literally cat tongues –using the same techniques for nearly 90 years, but when it comes to payment Arcádia has adopted an altogether modern approach. The flagship outlet in downtown Porto became the first shop in Portugal to accept Alipay, the Chinese mobile payment platform with approximately 900 million users. As Francisco Bastos, Arcádia’s administrator, puts it “we want to be at the forefront and keep up with the changing habits…

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Destination Media and OTA Social Technology and data 

Helsinki Launches App for Travelers on WeChat Developed by Tencent and Whim

Chinese travelling to Helsinki will now be able to use WeChat mobile service to review local recommendations about the best restaurants, shopping, events and sights in and around the capital of Finland. They can also plan their commute from their hotel to the attraction of their choice, and pay for transportation, purchase travel tickets – all within one mobile service.  “By collaborating with Tencent and the world’s leading MaaS provider Whim, we have been able to develop an innovative user-based service where visitors can gain easy access to the best locally recommended experiences our…

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Content Destination Media and OTA Social 

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin’s effort is case in point Faye Chiu With a thriving art scene, three world-class opera houses, over 1,500 theatres, and more than 175 museums, the stature of Berlin as a European cultural hub is undeniable. In addition to ranking among Europe’s top three destinations, the German capital continues to grow in popularity with Chinese travelers, as new data from the European Travel…

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Destination Media and OTA Report Technology and data 

Alipay grows overseas with China outbound tourism

As Chinese consumers increasingly vacation overseas, their beloved mobile-payment apps are following them, says a report released jointly by U.S. research firm Nielsen and Alipay. That’s making it easier for travelers to make purchases and conduct other business while abroad. But the ability of mobile-payments apps to ride the China outbound tourism trend doesn’t benefit only consumers, according to the report, which was released Monday. More than half of the businesses surveyed saw an increase in both the foot traffic in their stores and the size of transactions made by Chinese travelers…

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Airline Destination Hotel Media and OTA 

Ctrip and Sicily Boost Tourism Co-operation with Strategic Partnership

Ctrip, the largest online travel agency in Asia today announced a strategic partnership with Sicily that promises to bring a bigger share of the world’s largest outbound tourism market to the Mediterranean island. In the presence of Michele Geraci, Undersecretary of State for International Trade and Investment Attraction at the Ministry of Economic Development, Ctrip Chief Marketing Officer Bo Sun, the Region of Sicily, represented by Gaetano Armao, Regional Councilor for Economy and Vice-President of the Region of Sicily, and Lucia Di Fatta, General Director of the Regional Department of Tourism, Sport and Entertainment, on behalf…

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