Content Observation Technology and data 

China’s outbound tourism boom and AI are powerful drivers of travel technology and tailored trips

Companies are digging deep into data related to the interests, habits and preferences of travellers to make future trips more personalised In the span of a week during Lunar New Year festival earlier this year, around 400 million Chinese went on trips primarily to unite with family members, and about 7 million of them travelled abroad, a rise of almost 10 per cent over 2018. The China Outbound Tourism Research Institute (COTRI), an independent Beijing-based research and tourism advocacy organisation, reports that the number of outbound trips made by Chinese…

Read More
Content Destination Observation 

Study Reveals Chinese Tourists’ Motivations for Shopping

Chinese tourists who shop for luxury goods are motivated by “materialism, a desire for social status or to conform with others”, and these differences in their nature influence not only what they buy, but where they buy, according to a recently published study by researchers at The Hong Kong Polytechnic University. Mainland Chinese tourists visiting Hong Kong tend to visit different shopping outlets to buy luxury goods according to their different motivations, said Dr Sam Kim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic…

Read More
Content Destination F&B Hotel Media and OTA Social 

MARKETING TO THE CHINESE TRAVELLER: WHAT YOU OUGHT TO KNOW

There are big changes in the China travel market, which also means big opportunities for marketers. This was how Reene Ho-Phang, founder and, managing director of BrandStory Asia, described what lies in store for companies looking to do business with this outbound travel giant. She was giving some top tips to the delegates at WiT Indie 2019 held at the Penang Institute on the most effective way to tap the China market. BrandStory Asia, a destination marketer in China, was established in 2003 to engage with the travel industry to stimulate the desire for and…

Read More
Content Observation Technology and data 

China, part 3: The state of the travel startup ecosystem

In Febuary train stations and highways around China are experiencing peak volume, as hundreds of millions of the country’s citizens travel to celebrate the Lunar New Year Spring Festival. The Year of the Pig officially began February 5, but Chinese people celebrate it during a 40-day travel rush period known as “Chunyun,” which this year runs from January 21 and March 1. During that time the government estimates more than three billion trips will be made, up 0.6% over 2018, with an 8.3% increase in train trips and a 12%…

Read More
Content Destination Media and OTA Observation 

China, part 2: A conversation with Ctrip founder James Liang

In February train stations and highways around China are experiencing peak volume, as hundreds of millions of the country’s citizens travel to celebrate the Lunar New Year Spring Festival. The Year of the Pig officially began February 5, but Chinese people celebrate it during a 40-day travel rush period known as “Chunyun,” which this year runs from January 21 and March 1. During that time the government estimates more than three billion trips will be made, up 0.6% over 2018, with an 8.3% increase in train trips and a 12%…

Read More
Content Destination Observation 

China, part 1: The big (and getting bigger) picture

It’s that time of year when airports, train stations and highways around China are experiencing peak volume, as hundreds of millions of the country’s citizens travel to celebrate the Lunar New Year Spring Festival. The Year of the Pig officially begins on February 5, but Chinese people celebrate it during a 40-day travel rush period known as “Chunyun,” which this year runs from January 21 and March 1. During that time the government estimates more than three billion trips will be made, up 0.6% over 2018, with an 8.3% increase…

Read More
Content Hotel Industry Marketing 

Hospitality Trends to Look out for In 2019

Ready or not, the new year is upon us and new goals waiting to be set. Does your 2019 plan take into consideration these key changes expected to hit the industry? The new year will no doubt bring new challenges and changes to the ever-growing hospitality industry. Take note of these trends that can help your business and brand to provide what your guests are looking for. The Need For Seamless Technology Far from trying to be all things to everyone, modern technology developers are embracing specialisation, enabling a higher…

Read More