Content Destination Media and OTA 

Tapping into China’s tourism bonanza

More than 25 million Europeans work in tourism – a sector estimated to contribute around 10 percent of EU GDP. But what happens once the peak summer period ends? For many SMEs operating in Europe’s travel industry, accessing new markets is vital for opening up new business opportunities. One market that shows no sign of slowing down any time soon is China. Once travel minnows, in just the space of a few years, the country has become a global powerhouse when it comes to outbound travel. Getting a better balance…

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Content Destination Media and OTA Social 

Brand USA Hopes Mandopop Star Will Lure Tourists

Jane Zhang may be best known by her 42 million Weibo fans for onstage antics including her signature dolphin-whistle, but Brand USA chose the Mandopop star as the face — and voice — of its campaign to improve the fortunes of America’s tourism industry. After 15 years of steady growth from the world’s largest tourism market, the 3 million Chinese tourists who visited the U.S. in 2018 represented a 5.7 percent year-on-year decline. The dip has prompted Brand USA, which markets the U.S. as a tourism destination on the international…

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Content Destination Media and OTA Social 

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

San Francisco’s destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It’s a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.  Faye Chiu With 25 million visitors in 2018, San Francisco is hardly a secret tourist destination, but the iconic Californian city is constantly striving to generate awareness and open its doors to an increasing number of international travelers. For the San Francisco Travel Association (SF Travel), a 100-year old…

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Content Destination Media and OTA Social 

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin’s effort is case in point Faye Chiu With a thriving art scene, three world-class opera houses, over 1,500 theatres, and more than 175 museums, the stature of Berlin as a European cultural hub is undeniable. In addition to ranking among Europe’s top three destinations, the German capital continues to grow in popularity with Chinese travelers, as new data from the European Travel…

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Content Destination Hotel 

Argentina prepares ‘Hilton welcome‘ for Chinese visitors

If the way to a man‘s heart is through his stomach, then maybe the same applies to China‘s growing number of globetrotters. Argentina is banking on the old adage to attract more Chinese tourism, and the strategy is part of the Hilton Huanying program that derives from the Chinese word for “welcome.” The program is backed by research that revealed the preferences of today‘s Chinese travelers, including starting the day with a traditional breakfast featuring a range of rice congee, steamed buns, shrimp dumplings and hard-boiled eggs, among others. The…

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Content Destination Media and OTA Report Social Technology and data 

Infographic: The new engine driving Chinese outbound travel

Alipay, in collaboration with US polling company Nielsen, has discovered that Chinese tourists from second-tier cities have become the new engine driving the Chinese outbound tourism market, as part of their study dubbed, ‘Perspective merchant and consumers: from 2018 trends of Chinese mobile payment in outbound tourism’. After surveying more than 2,800 Chinese travellers and over 1,200 overseas hospitality and retail organisations, the mobile payment firm revealed that 38% of tourists from these second-tier cities travelled to Europe in 2018, surpassing the proportion of respondents from first-tier cities for the…

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Content Destination Observation Social 

CEE* Hoteliers & Hospitality SMEs Gain Insights Into China’s Outbound Travel Market

*CEE refers to Central and Eastern Europe The very 1st Regional Conference on China’s Outbound Travel Market was held in March 2019 at Hotel Academia in Zagreb. It was jointly organized by IPPWORLD and PROCONCEPT especially for the hotel, hospitality and the SMEs in tourism-related industries. The event was attended by distinguished guests from the Croatia’s Ministry of Foreign Affairs and the Ministry of Tourism, business owners and management staff from major hotels such as, Valamar d.d., Bluesun d.d., Plava laguna d.d. etc., leading tourism agencies and businesses in the travel and tourism sectors. Speakers from the…

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Airline Content Destination F&B Hotel Industry Observation Social Technology and data 

A digital roadmap to selling to Chinese tourists

149 million Chinese tourists traveled internationally in 2018. Those affluent shoppers represent a large sales opportunity for retailers, travel services and tourist destinations that know how to leverage the mobile apps that are embedded in everyday life in China. In 2018, the number of tourists from China traveling internationally was 149 million. This impressive figure exceeds the current population of Great Britain, Germany, Russia, France, Japan, and many other countries—and every year, the number of Chinese citizens traveling abroad for the purpose of tourism is growing by almost 10%. Chinese…

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Airline Content Destination F&B Hotel Observation 

Chinese High-End Outbound Customized Travel

Chinese High-End Outbound Customized Travel – A Joint Report By Ctrip and COTRI High-End Customized Travel vs. Standard Customized Travel Ctrip’s Customized Travel unit is the leading platform for customized travel, boasting the largest annual transaction volume and linking to the most qualified customized travel consultants in China. In 2019, while many international tourism service providers are still learning about the concept of customized travel and adjusting their services to satisfy the diverse demands of Chinese travelers, Ctrip Customized Travel have launched their “high-end customized travel” services.  Even though the…

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Content Technology and data 

Traveling becomes a regular part of life for Chinese

Recently released statistics showed that traveling is increasingly becoming a regular part of life for millions of Chinese. A second Chinese time-use survey by the National Bureau of Statistics (NBS) showed that the average daily leisure time in the country was one hour and five minutes last year, an increase of 25 minutes compared with 2008, when the survey was first conducted. Traveling is now favored by a growing number of Chinese people as an important leisure activity. China saw 112 million domestic tourist trips during this year’s three-day Qingming…

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