Content Destination Media and OTA Report Social Technology and data 

Infographic: The new engine driving Chinese outbound travel

Alipay, in collaboration with US polling company Nielsen, has discovered that Chinese tourists from second-tier cities have become the new engine driving the Chinese outbound tourism market, as part of their study dubbed, ‘Perspective merchant and consumers: from 2018 trends of Chinese mobile payment in outbound tourism’. After surveying more than 2,800 Chinese travellers and over 1,200 overseas hospitality and retail organisations, the mobile payment firm revealed that 38% of tourists from these second-tier cities travelled to Europe in 2018, surpassing the proportion of respondents from first-tier cities for the…

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Destination Hotel Media and OTA Observation 

Thailand’s latest hotel booking trends

Overall demand for Thailand hotels has increased by 10% year-on-year according to the latest Expedia Group data showing hotel demand trends to Thailand. The report claims Thai accommodation partners are enjoying steady growth as evidenced by Expedia Group’s data over the last 12 months. Based on demand generated by Expedia Group’s portfolio of travel brands, booking trends through the group shows the USA remains the largest market to Thailand, with demand growing by 20% year-on-year. China now is the second largest market to Thailand, surpassing Japan, Hong Kong and South…

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Destination Observation 

Women-only trips and Chinese millennials drive wellness tourism growth across Asia

Asia-Pacific travellers are now searching for health and wellness products during their travels, making Asia one of the largest wellness tourism markets. A study has revealed that female travellers, affluent middle-age people, and Chinese millennial millionaires are the driving forces behind the phenomenon. Conducted by branding and marketing agency CatchOn, in partnership with ILTM, a global collection of invitation-only events, the report “Asia: The Future of Global Wellness Tourism” has highlighted that at the core of wellness tourism’s explosive growth, APAC travellers make 258 million wellness trips annually, just behind Europe. Female…

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Destination 

Alibaba Pursues International Chinese Tourist Spending

Chinese tourists to spend $21 billion on Thai visits in 2019 Alibaba is continuing to pursue Chinese tourist spending on international tourism. Alibaba’s mobile payment platform, Alipay, and Thailand’s tourism agency last month agreed to work together to help lure more Chinese visitors to Thailand. According to a report by the Bangkok Post, Alipay and the Tourism Authority of Thailand (or TAT) will cooperate to help Chinese tourists to more easily access services at locations such as restaurants, theme parks, and hospitals in Thailand. The pact also involves Alipay and TAT working to…

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Destination Hotel Media and OTA Social 

Partnership: Dorsett goes to bed with China’s JegoTrip

Hong Kong based Dorsett Hospitality International (DHI), one of Asia’s fastest-growing international hotel groups, has sealed a strategic partnership with JegoTrip to provide one-stop travel related services such as communication, accommodation and entertainment, to Chinese outbound travellers. JegoTrip, developed by China Mobile International Limited (CMI), is an integrated travel platform for overseas China Mobile subscribers that includes overseas data pack products, VOIP and travel services. One of the key projects of this cross-platform collaboration is the member-matching programme, offering JegoTrip VIP members a free membership upgrade to the next tier when they sign…

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Destination 

CULTURE HOLDS A FASCINATION FOR CHINESE TRAVELLERS

China’s outbound travel market is evolving, from group travel to FIT (free independent traveller), from sightseeing and shopping as main activities to sports events and culture – the latter among the fastest growing segment in the country. Local experiences and scenery are what travellers want most when going on a culture trip – to experience the destination’s culture and understand its history and customs. This could either be through cultural institutions such as museums or immersion in the local culture or attending events. Just like for sports trips, events are important…

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Airline Destination Observation 

China outbound travel healthy

 “Chinese tourism is ‘FIT’ and healthy,” says ForwardKeys vice president insights, Olivier Ponti, summing up the latest travel trends.  ForwardKeys tracks trends by analysing over 17 million flight booking transactions daily and its latest data dive shows independent travel, often called FIT in the trade, is on the increase.  “There are two major trends,” says Ponti, “there is increasing enthusiasm to travel independently, as opposed to (package holidays) and more people are seizing the opportunity to travel abroad during major public holidays.” “It reflects growing confidence in doing one’s own…

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Hotel Social 

Launch of Shangri-La’s e-Services under WeChat Ecosystem to Enhance Guest’s Digital Experience

Shangri-La Group kicked off the launch of WeChat Mini Programme and WeChat online pay services on 1 June 2019. This service will eventually cover all its over 100 hotels globally including Shangri-La, Kerry, Hotel Jen and Traders properties. This makes Shangri-La the first hotel company to offer a range of e-services under the WeChat eco-system including online pay and offline deposit for guests with WeChat accounts. By personalising their experience through WeChat functionalities, Shangri-La guests can look forward to enjoying greater convenience and stay experience, as well as enhanced communications…

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Content Destination Observation Social 

CEE* Hoteliers & Hospitality SMEs Gain Insights Into China’s Outbound Travel Market

*CEE refers to Central and Eastern Europe The very 1st Regional Conference on China’s Outbound Travel Market was held in March 2019 at Hotel Academia in Zagreb. It was jointly organized by IPPWORLD and PROCONCEPT especially for the hotel, hospitality and the SMEs in tourism-related industries. The event was attended by distinguished guests from the Croatia’s Ministry of Foreign Affairs and the Ministry of Tourism, business owners and management staff from major hotels such as, Valamar d.d., Bluesun d.d., Plava laguna d.d. etc., leading tourism agencies and businesses in the travel and tourism sectors. Speakers from the…

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Airline Content Destination F&B Hotel Industry Observation Social Technology and data 

A digital roadmap to selling to Chinese tourists

149 million Chinese tourists traveled internationally in 2018. Those affluent shoppers represent a large sales opportunity for retailers, travel services and tourist destinations that know how to leverage the mobile apps that are embedded in everyday life in China. In 2018, the number of tourists from China traveling internationally was 149 million. This impressive figure exceeds the current population of Great Britain, Germany, Russia, France, Japan, and many other countries—and every year, the number of Chinese citizens traveling abroad for the purpose of tourism is growing by almost 10%. Chinese…

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