Content Destination Media and OTA 

Tapping into China’s tourism bonanza

More than 25 million Europeans work in tourism – a sector estimated to contribute around 10 percent of EU GDP. But what happens once the peak summer period ends? For many SMEs operating in Europe’s travel industry, accessing new markets is vital for opening up new business opportunities. One market that shows no sign of slowing down any time soon is China. Once travel minnows, in just the space of a few years, the country has become a global powerhouse when it comes to outbound travel. Getting a better balance…

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Content Destination Media and OTA Social 

Brand USA Hopes Mandopop Star Will Lure Tourists

Jane Zhang may be best known by her 42 million Weibo fans for onstage antics including her signature dolphin-whistle, but Brand USA chose the Mandopop star as the face — and voice — of its campaign to improve the fortunes of America’s tourism industry. After 15 years of steady growth from the world’s largest tourism market, the 3 million Chinese tourists who visited the U.S. in 2018 represented a 5.7 percent year-on-year decline. The dip has prompted Brand USA, which markets the U.S. as a tourism destination on the international…

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Destination Media and OTA 

Duty Free Philippines and Alipay expand partnership to attract growing Chinese market in the Philippines

Manila, Philippines – Duty Free Philippines (DFP) is expanding its mobile payment platform to include benefits and rewards for customers, a move to attract the lucrative Chinese clientele. The expanded partnership with Alipay, one of China’s biggest online and mobile payments platforms now includes rebates and extra savings on purchases. These include up to 20 percent discount on selected luxury brands and 40RMB rebates for a minimum spend of 800RMB at Luxe Duty Free in Pasay City and DFP outlets inside Cebu-Mactan International Airport. The strategy is in line with…

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Airline Destination Observation 

Morocco anticipates more Chinese tourists

Rabat is betting on Chinese tourism market because of the size of the market, estimated at 150 million tourists annually. RABAT – Chinese-Moroccan partnerships received a boost in the tourism sector, which is of vital strategic importance in Morocco’s development policies. Adel El Fakir, director-general of the Moroccan National Tourist Office, signed an agreement with Liang Jianzhang, chairman of the China Digital Travel Agency (Ctrip), to promote the Moroccan market in China. The 3-year agreement was widely welcomed because it offered opportunities to boost the flow of Chinese tourists to…

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Destination F&B Hotel Media and OTA Social 

London’s Landmark Hotel Has a Holistic Approach for Chinese Tourists

When it comes China, five-year plans typically call to mind drab government white papers outlining economic development. But for The Landmark London, a China-centric five-year strategy is helping to differentiate the Marylebone hotel from the plethora of five-star experiences on offer in the capital. The Landmark may be one of London’s few remaining old-world railway hotels, boast 300 spacious rooms, a six-story winter garden, and a luxury skincare spa, but as Andrew Batchelor, General Manager at The Landmark London, explained in an interview with Jing Travel, accommodating Chinese guests takes…

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Content Destination Media and OTA Social 

San Francisco Launches Mafengwo Video Series to Lure Chinese Millennial Travelers

San Francisco’s destination marketing organization has developed new strategies for luring international travelers, including a video series campaign on Chinese travel-focused social platform Mafengwo. It’s a key channel for DMOs looking to reach the highly coveted millennial and Gen Z segments.  Faye Chiu With 25 million visitors in 2018, San Francisco is hardly a secret tourist destination, but the iconic Californian city is constantly striving to generate awareness and open its doors to an increasing number of international travelers. For the San Francisco Travel Association (SF Travel), a 100-year old…

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