Content Destination Hotel 

Argentina prepares ‘Hilton welcome‘ for Chinese visitors

If the way to a man‘s heart is through his stomach, then maybe the same applies to China‘s growing number of globetrotters. Argentina is banking on the old adage to attract more Chinese tourism, and the strategy is part of the Hilton Huanying program that derives from the Chinese word for “welcome.” The program is backed by research that revealed the preferences of today‘s Chinese travelers, including starting the day with a traditional breakfast featuring a range of rice congee, steamed buns, shrimp dumplings and hard-boiled eggs, among others. The…

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Hotel Media and OTA 

Hotelbeds launches Chinese domain

SHANGHAI, 18 June 2019: Hotelbeds has recently launched a China-based hotel extranet solution for hoteliers in China. Effective Monday, China-based hoteliers will have access to a Chinese domain version of MaxiRoom, the Hotelbeds free hotel extranet that was launched in 2015. MaxiRoom is designed to control and maximize hotel occupancy rates through Hotelbeds’ distribution channels in a faster, smarter and easier way. Chinese hoteliers will be able to access MaxiRoom via the Chinese domain  https://www.maxiroom.cn  which allows access to Maxiroom without facing any restrictions and is in Chinese. Hotelbeds head…

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Destination Media and OTA 

Rijksmuseum App Redesign Enhances Chinese Experience

With a complete smartphone app redesign, the Rijksmuseum in Amsterdam is now even more accessible to Chinese visitors.  In addition to providing Chinese-language multimedia tours, the app redesign allows users to browse and save 340,000+ artworks in Rijksstudio. Available on the App Store and Google Play, the app allows museum-goers to create a tailored exhibition itinerary. With the simple press of a button, the institution’s interactive floor plan and navigation system guides guests to handpicked masterpieces as well as to gift shops and cafés. To sweeten the deal, shoppers get a 10% discount…

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Airline Destination 

Brunei airline caters for growing Chinese visitors with multilingual booking website

The Royal Brunei Airline (RB), the sultanate’s national carrier, hoped to facilitate the growing interest of travellers from China and other East Asian countries into the country. Its website has recently added simplified and traditional Chinese language options, as well as Korean and Japanese, and will be adding two more languages in due times. Deputy Minister of Finance and Economy Hj Abdul Manaf said in an interview with Xinhua on Wednesday that the Brunei Tourism Development Department is continuously working with other relevant agencies including RB and travel agents to…

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Report 

China outbound tourism trend 2018; the beauty and uniqueness are the primary consideration

A survey by Nielsen shows that for Chinese tourists who are generally well-off, tourist attractions and the travel experience are more important factors than the costs that might be incurred. 56% of the respondents expressed that the beauty and uniqueness of a given destination is their primary consideration, while 47% stated that safety of the destination would affect their travel choice. 45% said that they would consider the ease of visa procedures, and 35% felt that it is important that the locals at the destination make them feel welcomed. The…

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Content Destination Media and OTA Report Social Technology and data 

Infographic: The new engine driving Chinese outbound travel

Alipay, in collaboration with US polling company Nielsen, has discovered that Chinese tourists from second-tier cities have become the new engine driving the Chinese outbound tourism market, as part of their study dubbed, ‘Perspective merchant and consumers: from 2018 trends of Chinese mobile payment in outbound tourism’. After surveying more than 2,800 Chinese travellers and over 1,200 overseas hospitality and retail organisations, the mobile payment firm revealed that 38% of tourists from these second-tier cities travelled to Europe in 2018, surpassing the proportion of respondents from first-tier cities for the…

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Destination Hotel Media and OTA Observation 

Thailand’s latest hotel booking trends

Overall demand for Thailand hotels has increased by 10% year-on-year according to the latest Expedia Group data showing hotel demand trends to Thailand. The report claims Thai accommodation partners are enjoying steady growth as evidenced by Expedia Group’s data over the last 12 months. Based on demand generated by Expedia Group’s portfolio of travel brands, booking trends through the group shows the USA remains the largest market to Thailand, with demand growing by 20% year-on-year. China now is the second largest market to Thailand, surpassing Japan, Hong Kong and South…

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Destination Observation 

Women-only trips and Chinese millennials drive wellness tourism growth across Asia

Asia-Pacific travellers are now searching for health and wellness products during their travels, making Asia one of the largest wellness tourism markets. A study has revealed that female travellers, affluent middle-age people, and Chinese millennial millionaires are the driving forces behind the phenomenon. Conducted by branding and marketing agency CatchOn, in partnership with ILTM, a global collection of invitation-only events, the report “Asia: The Future of Global Wellness Tourism” has highlighted that at the core of wellness tourism’s explosive growth, APAC travellers make 258 million wellness trips annually, just behind Europe. Female…

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Destination 

Alibaba Pursues International Chinese Tourist Spending

Chinese tourists to spend $21 billion on Thai visits in 2019 Alibaba is continuing to pursue Chinese tourist spending on international tourism. Alibaba’s mobile payment platform, Alipay, and Thailand’s tourism agency last month agreed to work together to help lure more Chinese visitors to Thailand. According to a report by the Bangkok Post, Alipay and the Tourism Authority of Thailand (or TAT) will cooperate to help Chinese tourists to more easily access services at locations such as restaurants, theme parks, and hospitals in Thailand. The pact also involves Alipay and TAT working to…

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