Destination Hotel Media and OTA Social 

Partnership: Dorsett goes to bed with China’s JegoTrip

Hong Kong based Dorsett Hospitality International (DHI), one of Asia’s fastest-growing international hotel groups, has sealed a strategic partnership with JegoTrip to provide one-stop travel related services such as communication, accommodation and entertainment, to Chinese outbound travellers. JegoTrip, developed by China Mobile International Limited (CMI), is an integrated travel platform for overseas China Mobile subscribers that includes overseas data pack products, VOIP and travel services. One of the key projects of this cross-platform collaboration is the member-matching programme, offering JegoTrip VIP members a free membership upgrade to the next tier when they sign…

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Destination 

CULTURE HOLDS A FASCINATION FOR CHINESE TRAVELLERS

China’s outbound travel market is evolving, from group travel to FIT (free independent traveller), from sightseeing and shopping as main activities to sports events and culture – the latter among the fastest growing segment in the country. Local experiences and scenery are what travellers want most when going on a culture trip – to experience the destination’s culture and understand its history and customs. This could either be through cultural institutions such as museums or immersion in the local culture or attending events. Just like for sports trips, events are important…

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Airline Destination Observation 

China outbound travel healthy

 “Chinese tourism is ‘FIT’ and healthy,” says ForwardKeys vice president insights, Olivier Ponti, summing up the latest travel trends.  ForwardKeys tracks trends by analysing over 17 million flight booking transactions daily and its latest data dive shows independent travel, often called FIT in the trade, is on the increase.  “There are two major trends,” says Ponti, “there is increasing enthusiasm to travel independently, as opposed to (package holidays) and more people are seizing the opportunity to travel abroad during major public holidays.” “It reflects growing confidence in doing one’s own…

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Hotel Social 

Launch of Shangri-La’s e-Services under WeChat Ecosystem to Enhance Guest’s Digital Experience

Shangri-La Group kicked off the launch of WeChat Mini Programme and WeChat online pay services on 1 June 2019. This service will eventually cover all its over 100 hotels globally including Shangri-La, Kerry, Hotel Jen and Traders properties. This makes Shangri-La the first hotel company to offer a range of e-services under the WeChat eco-system including online pay and offline deposit for guests with WeChat accounts. By personalising their experience through WeChat functionalities, Shangri-La guests can look forward to enjoying greater convenience and stay experience, as well as enhanced communications…

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Content Destination Observation Social 

CEE* Hoteliers & Hospitality SMEs Gain Insights Into China’s Outbound Travel Market

*CEE refers to Central and Eastern Europe The very 1st Regional Conference on China’s Outbound Travel Market was held in March 2019 at Hotel Academia in Zagreb. It was jointly organized by IPPWORLD and PROCONCEPT especially for the hotel, hospitality and the SMEs in tourism-related industries. The event was attended by distinguished guests from the Croatia’s Ministry of Foreign Affairs and the Ministry of Tourism, business owners and management staff from major hotels such as, Valamar d.d., Bluesun d.d., Plava laguna d.d. etc., leading tourism agencies and businesses in the travel and tourism sectors. Speakers from the…

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Airline Content Destination F&B Hotel Industry Observation Social Technology and data 

A digital roadmap to selling to Chinese tourists

149 million Chinese tourists traveled internationally in 2018. Those affluent shoppers represent a large sales opportunity for retailers, travel services and tourist destinations that know how to leverage the mobile apps that are embedded in everyday life in China. In 2018, the number of tourists from China traveling internationally was 149 million. This impressive figure exceeds the current population of Great Britain, Germany, Russia, France, Japan, and many other countries—and every year, the number of Chinese citizens traveling abroad for the purpose of tourism is growing by almost 10%. Chinese…

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Destination 

Chinese tourists to Japan switch from shopping sprees to medical services

A few years ago, Chinese tourists engaged in bakugai (explosive shopping spree) in Tokyo’s Ginza district made headlines. But that seems to be a thing of the past, as more Chinese tourists now seek services and experiences unique to Japan. And one of the most prominent fields is medical services. “In recent years, a larger number of patients come to Japan for therapy and health checkups,” said Li Xin, vice president of Hibikojyo, a medical service agency based in Tokyo that has offices in several cities in China, including Beijing and Shanghai.…

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Destination 

Experience-hunting Chinese tourists board trains in Europe

Eurail revenue to grow 10% as increasing travelers seek quality-laced memories Chinese travelers are expected to emerge as the top group among tourists in Europe who take train rides. This trend is expected to help travel agencies in the European Union that facilitate railway tourism in the region achieve double-digit growth. Eurail Group, which is owned by 35 European railway and shipping companies, expects to see an up to 14-percent year-on-year surge in Chinese tourists using the Eurail pass this year, from 16,000 in 2018. This anticipated Chinese traveler inflow…

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Destination 

Kenyan tourism campaigns pay off as more Chinese visit

Kenya is receiving twice as many tourists from China as it used to some years ago as bilateral ties between the two nations soar. At least 230,500 Chinese nationals visited Kenya and spend night in various hotels in different parts of the country in 2018, latest economic data released on Monday reveals. The number is a significant surge from 192,300 in 2017 and 131,900 in 2016, the Kenya National Bureau of Statistics (KNBS) data indicates. In 2014, Kenya received some 92,100 Chinese nationals who spend the night in the country,…

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