Travel agency giant TUI has formed a strategic partnership with Ctrip in a deal that will give the 200 million users of the leading Chinese online travel agency direct access to the tours and activities of its subsidiary Musement.
TUI Group bought Musement, the Milan-based technology startup, in September last year with the intention to expand it into a leading digital platform for activities and excursions. The transaction has strengthened its position in the excursions, tours and activities business, the travel company said then.
As part of the partnership between Ctrip and TUI, there are plans to develop exclusive excursions and one-day tours in Chinese, as well as tickets for sights and museums, for many destinations. Musement’s overall portfolio, which is also available to customers from China, currently comprises 150,000 products in over 1,900 cities.
“The strategic partnership with Ctrip shows the immense opportunities the online business offers us in the area of tours and activities. … We are convinced that this strong combination will enable us to consistently expand our online market share in the coming years,” said TUI CEO Fritz Joussen.
He added that the market access to 200 million Ctrip users in China “offers considerable potential for growth in Asia and the activities of our Spanish subsidiary TUI Destination Experiences”.
TUI Destination Experiences is one of the TUI Group’s three strategic growth pillars alongside Hotels & Resorts and Cruises. As part of the TUI 2022 strategy, business in its growth markets of China and South-east Asia will be significantly expanded.
*This article was originally published by the much-respected Webintravel