Destination 

Chinese Tourism Boom That Propped Up Luxury Brands Is Faltering

For the better part of a decade, wealthy Chinese tourists have been on a feeding frenzy for luxury brands, casinos and cruise lines. Now there are doubts about how long the buffet will last. From Tokyo’s glitzy Ginza shopping district to Hong Kong, Macau and New York’s Fifth Avenue, there are noticeable cracks in what has been the very bankable strategy of catering to throngs of newly affluent Chinese traveling the world. Explanations vary from China’s slowing economy to the government’s push to spur spending at home and fluctuations in currency…

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Destination F&B Hotel Observation 

8 Essentials to Working with Chinese Luxury Tourists

One of the most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. We interviewed three tourism professionals with extensive experience in the Chinese luxury sector to understand how to stand out – and avoid making major blunders – with affluent Chinese travelers. Our expert panel:  Ivy Aiwei Jenkins is Director at HEDERA, a full-service agency specializing in the Asia market, dedicated to luxury hotels, retail, and lifestyle. Educated in Switzerland, Ivy also has previous experience…

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Destination 

Chinese Travelers Opt for Luxury Across Europe: Ctrip

From the French countryside, dotted with idyllic small towns and inviting vineyards, to the iconic cultural institutions in London and Rome, Europe is blessed with an unending roll call of travel possibilities. And for Chinese tourists, particularly the ones that are traveling more and more to Europe, there’s a growing trend to venture beyond its greatest hits and into the hidden corners, which is not only spreading the reach of Chinese tourists, but also their spending dollars. According to a recent report from Ctrip.com International, European travel accounted for about…

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Airline Destination Hotel Media and OTA 

Chinese tourists target Singapore, US, Italy and Thailand after being given ‘extra’ May Day holiday

Decision to extend holiday period to four days is expected to trigger 150 million extra trips to favourite domestic and foreign destinations. Chinese tourists are set for an unexpected tourism bonanza after the government announced on Friday that the May Day public holiday would be extended to four days. The move surprised many because mainland China’s previous holiday plan for the year, released in December, indicated that only May 1, a Wednesday, would be a public holiday. But the decision to extend the Labour Day holiday schedule until Saturday May…

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Destination Social 

Tourism in Osaka, often overshadowed by Tokyo, is catching up

Osaka, long Japan’s “second city,” is winning the race against Tokyo to draw foreign tourists, but after a boom, its retailers and property developers are adapting to shifting tourism spending patterns. Inbound tourism to Osaka surged five-fold between 2012 and 2017, faster than visits to Tokyo, as the city lured low-cost carriers and promoted itself as a base to visit the 25 World Heritage sites in nearby Kyoto and Nara. Initially, developers and retailers scrambled to build new hotels, expand floor space, and install cashless payment systems like AliPay and…

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Destination Hotel 

Marriott International Launches “Marriott Bonvoy” New Travel Program with Exclusive Member Benefits in Asia Pacific

Marriott International today introduced exclusive member benefits in Asia Pacific. Marriott Bonvoy, the new brand name replacing the legacy loyalty programs – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) – was unveiled earlier this year. Built on the belief that travel enriches the world, Marriott Bonvoy offers an extraordinary portfolio of global brands in 130 countries and territories providing endless inspiration for members to keep traveling and pursuing their passions. Marriott Bonvoy members can now enjoy special dining and spa benefits both at home and when they…

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Airline 

Emirates and China Southern Airlines Sign Codeshare Partnership

Emirates and China Southern Airlines have signed a Memorandum of Understanding (MoU) to progress a comprehensive reciprocal codeshare agreement, which is set to open up new destinations for passengers traveling between China and the Middle East and Africa. The partnership with the Guangzhou-based carrier also allows Emirates’ passengers to enjoy seamless connectivity on domestic flights within China, adding eight new destinations to its global network. The Chinese cities covered by the codeshare agreement include Fuzhou, Chongqing, Kunming, Qingdao, Xiamen, Chengdu, Nanjing and Xi ‘an during the initial phase of the…

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Destination 

Chinese wanderlust takes off in Spain

“The growth of Chinese tourists visiting Spain could be described as spectacular,” Dario Polo Rodriguez, tourism counselor of the Spanish Embassy in China, told Xinhua in a recent interview. In 2018, China overtook Japan to become Spain’s largest source of Asian tourists, and consolidated itself as a strategic market, according to Polo. “Despite the delay in recognizing the potential of the Chinese market, Spain has been redoubling efforts to offer a pleasant experience to the growing number of Chinese visitors to the country,” Polo said. During the Lunar New Year…

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Airline Destination Hotel Social 

Airlines, cruise lines see big gains in WeChat engagement

With more than one billion active accounts, WeChat is one of the most popular marketing channels for brands trying to reach Chinese consumers. International travel brands including national tourism boards, destination marketing organizations, airlines, cruise lines, hotels and attractions publish content on WeChat with the hopes of attracting the growing number of Chinese outbound travelers. Since 2017, Dragon Trail Interactive has tracked travel brands’ official accounts on WeChat, looking at total view for published articles, total number of articles, most-viewed articled and “like” on articles (it has tracked the categories of attractions…

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